Home Podcast The Right Pricing For Your Customers with Marcos Rivera of Pricing/IO

The Right Pricing For Your Customers with Marcos Rivera of Pricing/IO

by FBT Team

Listen on Apple, Google, Spotify, and other platforms.

  • Marcos gives an overview of what Pricing I/O is [02:41]
  • When did Marcos move to San Diego? [03:33]
  • How did Marcos end up in the tech and pricing industry? [05:16]
  • Marcos talks about a campaign they did to collect data from companies Marcos shares the observation and trends he noticed from companies [06:36]
  • [07:49]
  • When did Marcos know he wanted to start a consultancy? [09:52]
  • What was Marcos’ entrepreneurial first step? [11:23]
  • Marcos shares why he decided to write a book and how long it took him to finish it [12:53]
  • Marcos shares what his book is all about and some key points from it [13:54]
  • How does Marcos look at stages regarding companies from a trajectory standpoint? [15:51]
  • Marcos shares what he tells people to do to their companies today pricing-wise based on the current trends and patterns he’s seeing [17:56]
  • Marcos talks about the importance of communication and transparency around pricing [21:20]
  • Marcos shares his favorite taco spot, Puesto [24:09]




Follow Marcos online



Pricing I/O

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