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Tacos and Tech- Saundra Pelletier from Brett Hilton on Vimeo.
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- Saundra gives an overview of what Evofem Biosciences is, and their product Phexxi [02:15]
- Why did Saundra choose to pitch for their product and what makes it unique? [03:28]
- Saundra talks about her career in women’s health and what made her want to move up the corporate ladder [04:24]
- Saundra shares why helping women, not just professionally, is important to her [08:11]
- Saundra talks about working in Biotech, and how it brought her to San Diego [12:19]
- When and how did Evofem come to be? [16:03]
- Saundra takes us through the path to having Phexxi and what the product does for women [19:02]
- Saundra talks about the side effects of birth control, hormones, and how Phexxi can be empowering to women [21:00]
- Why is DTC important for Saundra, and the challenges they faced before they were able to launch the product [24:06]
- Why do retail investors relate more to DTC, and how did Phexxi get Annie Murphy for their ads? See their video with Annie Murphy [27:07]
- Saundra shares the future of Phexxi, and other projects they’re working on [30:17]
- Saundra talks about how she built the company the way she did, and why culture is everything to her [31:58]
- Saundra’s favorite taco spot, Haggo’s Organic Tacos [36:45]
Resources:
Follow Saundra Pelletier online
Evofem Biosciences
Website | Facebook | Instagram | Twitter | LinkedIn
Phexxi
Website | Facebook | Instagram
