Cox Business services small, medium and enterprise-level businesses. As the third largest cable provider in the nation with 6.5 million customers and 55,000+ employees, Cox has seen significant changes in the past year as a result of the pandemic.
In this week’s podcast, Jared Ruth, Director of Marketing for Cloud, Channel, and Carrier at Cox Business, and Ron Lev, Executive Director of New Growth and Development at Cox Communications, share their insights about cloud communication and its future at Cox.
As long-time telecom executives, they both have seen the massive technological advances made in the last 20 years. Jared reflects on the original use of modems and the quick switch to wireless tech and cell phones. He talks about how company founder James Cox was a visionary and innovator and did what he needed in order to stay relevant in an ever changing industry more than 120 years ago. This message still remains foundational for how the company iterates its technology.
As a result of the pandemic, many companies were forced to shift with little instruction on how to do it. Cox even had to take 95% of its 55,000+ team virtual. This created an even greater need for cloud software and general company ‘virtualization.’ With ransomware running rampant, the need for close, protected data has also grown. Ron’s team works on doing just that – to get cloud data closer to the user with more customer support.
As he has started to work on cloud software with SMBs more often, he found that these companies prefer more backend support. This is one aspect that sets Cox apart from other cloud providers like Microsoft and Amazon. Jared said that things would be easier if companies were always in the same stage of the virtualization process, but each company is unique. This creates the need for an individualized solution that isn’t always provided by other providers.
In a new generation reliant on fast internet and a seamless experience, Cox has begun to focus on more low latency solutions. The company’s quick technology will become increasingly important with IoT, self-driving cars, and smart city infrastructure.
Listen in to hear more about the company’s growth as a result of COVID-19 and how Cox has shifted its technology as a result.
The Team’s Favorite Tacos:
Ron: Carniceria Los Rios in Atlanta, Georgia
Connect with Jared and Ron on LinkedIn:
Keep up with Cox:
Thanks to our partners at Cox Business for their support in enabling us to grow the San Diego tech ecosystem.